[EXCLUSIVE] Smart Post – Social Marketing Tool: How to Boost Your Brand Awareness with Multiple Netw
"This app is fantastic, and a better alternative to Hootsuite in my opinion. Perfect tool for scheduling posts and managing multiple accounts. I initially had a couple buggy issues with this app, but when I reached out to the developers with feedback they were incredibly responsive and made the fixes right away and released updates. I can not say enough how refreshing that was. And the updates work great. Great work guys!" - lemonboy
[EXCLUSIVE] Smart Post – Social Marketing Tool
A social media goal is a statement about what you want to achieve with a specific social marketing tactic or your whole social strategy. Good social media goals align with broader business objectives. Examples of common social media goals include generating leads, driving traffic to a website or online store, or getting more followers.
Hootsuite Analytics makes measuring brand awareness metrics easier by allowing you to track metrics from multiple social networks, all in one place. You can even export the information or create custom reports to share with colleagues and stakeholders. The tool collects data from Instagram, Facebook, TikTok, LinkedIn, and Twitter.
You can also use a social media analytics tool like Hootsuite to always have the most up-to-date engagement insights handy and easily build engagement reports to prove the effectiveness of your social strategy.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time, and even ensure your content reaches the right audience at the right time.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place. Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
Description: SocialBee is a social media management tool that promises to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place (and it even integrates with Buffer).
Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people. Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)
Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.
Unique value: The strength of Later is its visual content calendar, where you can easily drag and drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.
Oktopost is a social media management platform catered to B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want. To find out more, book a demo with their team.
Reputation (formerly NUVI) provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.
SmarterQueue offers a whole host of ways for you to import content. You can post or queue content straight from the page you're reading with our Bookmarklet. You can bulk-import articles from the web via RSS, social media feeds, or from a CSV file. You can even import content from your own bookmarked Sources, your competitors' pages, or your own past posts.
It's all taken care of. We'll automatically add customisable UTM parameters to your links, letting you track which website visitors came from which social posts. And your links will automatically be shortened, with click-tracking, if you connect a Bitly account.
The Medical Directors Forum (www.medicaldirectorsforum.skipta.com) is a social networking site for medical directors that provides a verified, secure, closed-loop environment for peer-to-peer interaction. The resources on this site include a comprehensive library, discussion groups, calendar postings, and alerts. The site also provides dedicated group pages for medical directors working in a wide range of sectors, including: hospital, veterans affairs, Medicare, group practice, employer, behavioral health, managed care, correctional facility, and long-term care.20
Physicians are also using social media to promote patient health care education.7 They tweet, make blog posts, record videos, and participate in disease-specific discussion forums focused on patient education.7,15 Such forums provide an important opportunity for physicians to distribute evidence-based information to counter inaccurate material on the Internet.7 In some social media forums, the public is provided with an opportunity to participate in these discussions.7
Organizations such as the Red Cross track Twitter posts during natural disasters, such as hurricanes and earthquakes, to gather information about where the greatest needs are.8,14 Citizen-report blogs have also been monitored by hospitals for information about potential mass casualty events.17 When used in this way, real-time social media sites provide greater agility and enhanced preparedness for responses to disasters and public health emergencies.8 Social media sites also provide disaster and emergency response personnel with a means to rapidly share and access important information provided by agencies such as the CDC and the U.S. Preventive Services Task Force.3
Several health care institutions have policies that require a signed HIPAA authorization before any patient-specific information may be posted on social media.7 Other institutions, particularly medical schools, have expanded this concept to include consent from research subjects and volunteers.7 It is good practice for faculty at educational institutions to inform students about potential consequences for violating this and other social media guidelines, since such infractions may not only expose the student to academic or professional disciplinary actions but can also violate state and federal laws, resulting in civil and criminal penalties.2
Social media marketing can help increase brand awareness, brand recognition, and sales while improving your relationships with customers. A quality social media content plan can help you earn more followers and reach more people. When used correctly, social media marketing can help take your brand to the next level by reaching customers where they spend their time online.
Creating good social media content requires a plan. A social media content plan is part of your overall marketing strategy; it helps you effectively plan the types of content you post on different social media platforms depending on your audience. A content plan should consist of the use of multiple types of content, including videos, blogs, eBooks, videos, and content developed just for stories.
Studying your audience can help you decide what types of posts will perform best. It can also help you choose the right social media platforms to use. Not all businesses will be successful on all platforms. For example, B2B businesses tend to perform well on LinkedIn and Facebook, while e-Commerce brands perform well on Instagram and TikTok. Things you should identify about your target audience include:
If your competitors are already successfully using social media, check on their profiles to see what types of content are performing well for them. After all, you have the same target audience, so the types of posts that do well for them will likely perform well for you. However, always make your posts unique. Never steal designs or copy from a competitor. 2ff7e9595c
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